Caddis is a mission disguised as eyewear. Join up, tune in, and get inspired by a group of highly intelligent, wildly experienced, and hyper-engaged humans we now call friends.

CADDIS is the anti anti-aging brand. That’s our stance. We want to have an open and frank conversation with you about how absolutely right on it is to be the age we are, right here and now. CADDIS is calling bullshit on 50 is the new 40, on the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully” and on the notion of raging against the dying of the light.

The bones, joints and mind have been around longer than we could have imagined, but here we all are. All the way alive. We believe that it is time to get real about who we are and where we are in life. Being right here, right now is right on. In spite of the fact that the entire world seems hell-bent on marketing to our long-gone teen vanities or trying to scare us into an early grave.