Founded in New York City in 2004 by Creative Director Lisa Salzer, Lulu Frost is known for its statement blend of vintage and modern influences. The brand name hails from Lisa’s childhood nickname “Lulu” combined with the last name of her maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. Today, Lulu Frost continues to reimagine traditional antique & vintage design through a uniquely modern lens.